|
Our
communication
In order that the brand can be more and more
visible, the communication of the Company
develops in different directions:
• The action
of PR with the press -
carried out by Simonetta
De Nisco - free
lancer publishing consultant and press agent
for food and beverage companies - is aimed
at the achievement of a more and more evident
presence on Italian papers.
A large number of quotations on the most important
reviews and newspapers have rewarded (following
the seasons) the sparkling wines and the red
wines and, in 2006, also the rosé sparkling
wine, which was one of the most appreciated
wines by the experts of the press, together
with Classese, Sangue di Giuda, Buttafuoco
and Bonarda.
• The participation
as a sponsor to sport and cultural events
(among the other
events, important golf championships and tournaments).
•Our participation
to meetings organized by the Consortia that
our Company is a member of, and
to wine tastings at wine shops and sales points. |